Blogging will turn established media on its head

July 16, 2003

Google has, in order of magnitude, 200 million searches a day, 1000,000 advertisers, tens of thousands of servers, and 1000 people, of whom 100 hold PhDs. Founder Larry Page is intrigued by 'blogs "Blogs are a social phenomenon. Everyday people become reporters, and write things that get noticed." Larry thinks getting Slashdotted is a big deal.

Page also thought that the importance of the Internet comes down to distribution. When Google had 5 employees, it had a million clients: they couldn't publish their phone number because they would have been overwhelmed by phone calls.

Sergei Brin thinks that in 5 years people won't need to do searches: relevant information will be delivered to them automatically. On a scale of 1 to 10 Page put current search technology at '1', Brin at a '4'. Page thinks we'll need AI to do good searches: Brin posits 'wireless brain appliances' for search info delivery.

Source: Gulker.com

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