Email Delivery Summit Notes: Warring Camps Reach Peace

July 28, 2003

Turns out the biggest problem in fighting the war against spam has been the giant battle lines drawn between all the participants. For the most part, marketers, email broadcast firms, ISPs, and filter program firms rarely spoke to each other.

We all heard that people on the "other side" thought of us as bad guys, and we focused on how to get around them.

It turned into an iron curtain-style cold war. "It was really eye opening for some people in the room to hear an ISP rep say, 'You know, we really don't want to block you.'

Before, for the sending community, we'd been told everyone at ISPs were out to eat your firstborn," one attendee told me.

So what's their solution specifically?

Everyone agreed that they would share direct phone numbers and private email addresses so they could communicate better. Yup, it's basically that simple.

This is a very good thing.

Source: eMail Sherpa

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