Is Link Popularity important to business blogs?

July 22, 2003

Increasing link popularity is important in search engine optimization. But, there are other important benefits to link popularity that rarely get mentioned. As a result, they are not incorporated into planning link campaigns. Some benefits may seem obvious, others not. But put them together and you’ll be able to create a comprehensive linking strategy focused on delivering business results.

You’ll be able to make a compelling business case for all the hard work and effort that has to go into a successful link campaign and you’ll have a much higher likelihood of success.

Let’s list the benefits, and then look at them in more detail. An effective linking strategy can:

1. Create a detailed map of your industry online
2. Create trust in your brand
3. Attract qualified leads
4. Create value for your customers
5. Attract even more links
6. Establish your company in a virtual community.

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