Reaching the at Work Audience with the Internet

July 14, 2003

No medium can reach the at-work audience as consistently and comprehensively as online can. It's a fact - a simple fact that warns marketers to ignore the Web during office hours at their peril. Joe Jaffe makes the point that we have all heard before. Daytime is the Internet's prime time.

In this article he lays out the scenario concisely and clearly.

The reason I refer to it here is because it is a good resource to provide those reluctant clients who question the penetration, strength and dayparting abilities on the Internet.

Source: Marketing Fix

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