The perfect linking storm

July 14, 2003

I recently had a conversation with one of the speakers for the upcoming Jupiter Weblog Event (John Lawlor) who originally brought the issue of Web log page ranking to my attention. One aspect that he pointed out was kind of interesting. Weblogs are not about getting a specific OUT OF CONTEXT domain to the top of a Google.

Rather, he said that page ranking driven by Web logs has the greatest value for indexing content in a particular context and creating a greater likelihood of discovery.

A cloud of customer-facing dialogs built upon a well-planned content architecture is geometric--each new entry continues to transform the cloud into the perfect linking storm--but not without creating some problems.

Source: Into the MyST

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