US Trendsetters are Blogging Away

June 16, 2003

According to a recent RoperASW/Washingtonpost.com report, 82% of those people in the US who influence the opinions and purchases of others go online multiple times each day. Plus, over 80% conduct product research online. With so many influential consumers in the US going online, can you afford not to target these people?

eMarketer estimates there will be 162 million Americans online by the end of 2003.

The Online Advertising Essentials report from eMarketer provides marketing, media, advertising agency, and business professionals with an extensive analysis of research that illustrates the full extent of the expanding Internet audience -- both at home and at work -- and the effect of broadband access on their online activities.

The report offers strategies on how to target this more affluent group effectively through cross-channel techniques such as dayparting and coupons, and shows readers how to create the right blend of branding and direct response to meet company goals. Furthermore, the Online Advertising Essentials report examines the extent of at-work Internet use, and how that affects both daypart targeting and advertising objectives.

In addition to an array of statistics and accompanying analysis appraising the online audience, this report delves into the companies that advertise on the Internet, both by industry and specific firms, the leading Web publishers, and the nature of the people who actually read the ads.

The Online Advertising Essentials is just part one of three interrelated eMarketer reports focusing on interactive advertising and marketing. The other two reports, due to be released in June and July 2003, are Online Advertising Tactics, and Advertising Spending & Cross-Media Trends.

Source: eMarketer

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