Canadians to spend average of $575 each this Christmas on gifts

December 15, 2003

According to Leger Marketing, Canadians will spend an average $575 each this holiday season. Not surprisingly, Leger finds that Canadians from higher income households will spend more -- $758 each -- on gifts this holiday season. Léger Marketing surveyed 1,509 French- and English-speaking Canadians, ages 18 and older, between 18 and 23 November.

The research firm also found that 44% of respondents say they will give between one and 10 gifts this holiday season, while 26% say they will give between 11 and 20 gifts.

What might we expect from online shopping in Canada this holiday? According to Statistics Canada, the number of households shopping online has grown from 1 million in 1999 to 1.7 million by the end of 2002. eMarketer projects that there will be 17.8 million Internet users from home and work by the end of this year. eMarketer uses the International Telecommunication Union’s 2001 estimate of 13.5 million users as its baseline metric to formulate its projections.

Source: e-Marketer

We strongly suggest you bookmark our web site by clicking here.
escalate your sales to succe$$ - Start Business Blogging today

escalate.ca runs on the Businessblog™ platform. You are free to link to this site as much as you like.