Weblogs bring revolution to Internet publishing

August 25, 2003

I am a supporter of the notion of several and well differentiated ways of using weblogs/CMS technologies and I wish to shed some further light on the possibly many other valuable applications that exist (for the technologies powering them)other than the one of running a personal diary online.

Not that this exteriorating of personal rants is completely useless, quite to the contrary, but it certainly ranks on a different scale on my indicator of what can make a real difference in the near future.

The death of the Webmaster
To make things clear from the beginning, let me say that, as I see it, "blogs" are one, specialized use of online personal publishing technologies that have come of age in the very late 90s. Blogs are generally intended as personal diaries, which are one-man powered Web sites that publish short posts and articles in a reverse chronological order.

Now, it is perfectly legal, feasible and quite easy to direct the power of the technology that gave rise to the use of such "blogs" to support many more new and diversified uses.

To understand that the nature of the technology behind blogs is not intended "per se" to be exclusively applied for such personal journalling use, one must look at what was before the blogs and what opportunity the advent of such new micro-publishing technology brought with itself.

Before the "blogs" era, we were all slaves of our webmasters. Unless you were yourself one, most people, companies and organizations who wanted to have an online presence called a Web site, needed sooner or later someone technically skilled to take care of it for hir (him+her).

To continue reading this excellent article from Robin Good, please click here.

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