Consumers increasingly using the Web to plan trips

May 6, 2004

Source: eMarketer.com

Consumers in the US are increasingly using the Internet to plan trips, and the number of people using the Web to actually book their trips is growing at an even faster rate. A Yesawich, Pepperdine, Brown & Russell and Yankelovich Partners survey found that 69% of business travelers use the Internet to plan some aspect of travel.

For the nationally-projectable survey, the companies asked 1,200 business travelers and 1,350 leisure travelers about their travel preferences. Overall, they found business users are more apt to use online travel research and booking services, a gap that has fluctuated in size but nonetheless remained over the last three years. Both groups have demonstrated steady growth in travel planning using the Internet.

Similar patterns hold for actual online travel reservations, though business travel reservations experienced a boom in 2003, while leisure travel reservations increased more gradually. Significantly, about one-half of the people surveyed say they have booked or will book travel online in 2004.

In late 2003, PhoCusWright and Vividence found that the US had 35 million online travel buyers last year.

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